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Art Direction

XmasDune
Art Direction, Fashion, Fashion Illustration

My Top 4 Illustrated Christmas Campaigns

Most anticipated, beloved, inspiring, sparkling… and yet most stressful, with most pressure, sleepless nights time in retail and fashion industries? Yup – it’s Christmas time ladies and gentlemen!

With all the galore of sparkling wishes and promising gifts comes that huge responsibility of packaging your anticipated gifts and selling them in the best way possible! How to do that, when the market is so saturated with all those emailers to the point when all the Christmas graphics start to blend into one convoy of big red background with some bling?

Well… I always have one advice for this.

Be FUN!

Festive time is perfect to be light hearted and joyful. I absolutely LOVE Christmas (I am that cheesy kind of Christmas fan) and even at work I couldn’t think of approaching it any other way.

I have been blessed to work this season as illustrator and graphic designer with great British fashion & retail brands this season and I am delighted to show you all the branding, art direction and creativity I offered to them. In following order: Dune, Lulu Guinness, Antler and Sabine Getty!

DUNE

XmasDune

I cannot lie – this has been my favourite Christmas brief in 2016. I have been working with Dune since last year, but it was the first time when I have been asked to create their official Christmas card both in online and print.

The idea was to show a lady with shoes, but I took it further with the idea of the GIF and some cute elements like the dog, snow, unwrapped bags etc.

I hope you have spotted that one in newsletter if you ever shopped with Dune! 🙂

Lulu Guinness

I worked for a year as graphic designer at Lulu Guinness and recently left, but I managed to work on their  Xmas campaign (as early as in August)! The idea was to merge my illustrations as props with the actual shoot of bags. So the actual illustrations were transformed from A4 ink illustrations into these massive A0 boards and… here’s the final effect! Absolutely love the final outcome (worked on this with the PR & Marketing team).

xmasluluguinness

Antler

I supported the brand as freelance graphic designer over the Xmas period. Since Antler’s branding is minimal and clean, I thought I could introduce some sparkle for the special festive occcassion. Here’s the jumping deer (aka Antler’s logo) joyfully promoting the Xmas sale!

antler-xmas

Sabine Getty

Falling jewellery instead of snow anyone? That was sort of the vision for designer Sabine Getty and her Christmas card. Sabine is the daugther of the founder of Getty images and I was requested by her team to create a GIF depicting her collection falling out of Xmas sock. The graphic was used as Xmas email card and appeared across social media.

sabinegetty_xmas

What is your favorite Christmas campaign I worked on? Do you have any questions and thoughts on creative process? Feel welcome to reach out and comment!

Wishing you wonderful, blessed Christmas x