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Art Direction

Art Direction, Fashion, London, Street Style

How to style a silver dress and champagne

Although I understand the concept behind the dry January, I am one of those who boycott social, season commitments.

It may be due to the addiction; but not the one you may think of. It is the addiction to sparkle and shine! And, that doesn’t need to involve alcoholic drinks.

Since January is claimed to be the most depressing year of the month, it is only because it will freshly expose you to a fresh start of the year and possibly some deep conversations from within. It is the time when we confront and reevaluate our path(I get it, that detoxing from alcoholic may actually be a good idea at that point in same cases…) However, the other extreme is to me like running into another opposite, which may not be entirely healthy either.

I think it is all about balance. I don’t like sudden commitments, especially dictated by society. Choose, what goes in flow with inner you.

And once the month is over… was it all about the physical detox or detox of the mind?

Photographs of Adriana Kraft in and around Kings Cross St Pancras

I do enjoy the shine that is still so available this winter season; even after NYE party. And because I have been obsessed with the sparkly Kendal Jenner inspired silver dress, I couldn’t resist to this gorgeous dress from Poster Girl. Wear it on your own and don’t be surprised when you will be the centre of attention…

I am practical though (hello winter in London) and if you want to have that glamour but remain a comfortable and not ‘too flashy’, tone it down with a velvet, bottle green blazer. Combining it with high knee boots instead of stilettos will make you look less formal. Also adding a faux fur coat will keep the spirit of glamour; just make sure it’s of darker color if you want to look classy.

With this combination you will keep the super-sexy chic look and be ready to rock both a sophisticated and semi-casual event!

Happy new year… and don’t be dry 😉

Photographs of Adriana Kraft in and around Kings Cross St Pancras

Photography: Paul Damien Hammond

Champagne Bar: Searcys St Pancrass

Shop the Dress

Art Direction, Fashion, London, No category, Street Style

Red Checked!

 

It wasn’t hard to depict on the streets what the hottest trend of this Autumn and Winter season is… it’s all about the check print!

The grey tones of this classic print in my opinion look best with a little help from a bold colour. Thankfully, the orange red which is also very seasonable comes with help to bring out the best of this monochrome pattern.

I wouldn’t have felt complete without some accessories added to make my look more fun. Thankfully, another hot trend of the baker’s hat came in handy and perfectly filled in the missing gap. I also opted for the quirky socks I got from Henrik Vibskov as souvenir from my trip to NYC.

That’s my take on winter / fall trend in a nutshell! Just before it get truly shiny and glittery for Xmas and New year’s 😉

Photography: Jovana Mladenovic

Shop the Look

Art Direction, Fashion, GIF, New York, Street Style, Travel

NYFW Look 2 – Animated editorial

I could go on and on how much inspiration NYC gives me.

Finally my last trip motivated me to create something that has been on my mind for a while… more art direction – animation – graphic design focused editorial.

Since I am a fashion illustrator and designer, I wanted to find the link between my passion for street style and multi media in one. There is so much digital content out there combining gifs, animation and fashion that I finally knew there was a time to incorporate it into my blog!

I hope you enjoy my animated editorial… While I think how to get back to NYC 😀

 

Photography: Will Mars

Jumper: Tommy Hilfiger

 

 

Shoes, Skirt, Shirt: Zara

Art Direction, Fashion, Fashion Illustration

My Top 4 Illustrated Christmas Campaigns

Most anticipated, beloved, inspiring, sparkling… and yet most stressful, with most pressure, sleepless nights time in retail and fashion industries? Yup – it’s Christmas time ladies and gentlemen!

With all the galore of sparkling wishes and promising gifts comes that huge responsibility of packaging your anticipated gifts and selling them in the best way possible! How to do that, when the market is so saturated with all those emailers to the point when all the Christmas graphics start to blend into one convoy of big red background with some bling?

Well… I always have one advice for this.

Be FUN!

Festive time is perfect to be light hearted and joyful. I absolutely LOVE Christmas (I am that cheesy kind of Christmas fan) and even at work I couldn’t think of approaching it any other way.

I have been blessed to work this season as illustrator and graphic designer with great British fashion & retail brands this season and I am delighted to show you all the branding, art direction and creativity I offered to them. In following order: Dune, Lulu Guinness, Antler and Sabine Getty!

DUNE

XmasDune

I cannot lie – this has been my favourite Christmas brief in 2016. I have been working with Dune since last year, but it was the first time when I have been asked to create their official Christmas card both in online and print.

The idea was to show a lady with shoes, but I took it further with the idea of the GIF and some cute elements like the dog, snow, unwrapped bags etc.

I hope you have spotted that one in newsletter if you ever shopped with Dune! 🙂

Lulu Guinness

I worked for a year as graphic designer at Lulu Guinness and recently left, but I managed to work on their Xmas campaign (as early as in August)! The idea was to merge my illustrations as props with the actual shoot of bags. So the actual illustrations were transformed from A4 ink illustrations into these massive A0 boards and… here’s the final effect! Absolutely love the final outcome (worked on this with the PR & Marketing team).

xmasluluguinness

Antler

I supported the brand as freelance graphic designer over the Xmas period. Since Antler’s branding is minimal and clean, I thought I could introduce some sparkle for the special festive occcassion. Here’s the jumping deer (aka Antler’s logo) joyfully promoting the Xmas sale!

antler-xmas

Sabine Getty

Falling jewellery instead of snow anyone? That was sort of the vision for designer Sabine Getty and her Christmas card. Sabine is the daugther of the founder of Getty images and I was requested by her team to create a GIF depicting her collection falling out of Xmas sock. The graphic was used as Xmas email card and appeared across social media.

sabinegetty_xmas

What is your favorite Christmas campaign I worked on? Do you have any questions and thoughts on creative process? Feel welcome to reach out and comment!

Wishing you wonderful, blessed Christmas x