Adriana Vita

Fashion artist · Live illustration · London

Drawn live.

Adriana Vita draws live portraits for luxury, fashion and beauty houses, hotels and galleries, and creates signature characters and campaigns for brands. Her own character, Lulu, has passed 2.1 million views since September.

  • Adobe Ambassador
  • Cannes Lions speaker
  • Art Basel Miami 2022
  • AI Art Director, RED-EYE
● Lulu
1.3M views · YSL BeautyWatch ↗
Chanel ✦Oscar de la Renta ✦Vogue ✦Versace Dubai ✦Guess Marciano ✦Karl Lagerfeld ✦Tod's ✦Moët Hennessy ✦Harper's Bazaar ✦Microsoft ✦V&A ✦Dorchester Collection ✦Adobe ✦

Ten years drawing live

The portrait is the moment.

Guests are drawn in minutes, in ink, watercolour or on iPad, on cards carrying the host's name. Afterwards, two or three VIP portraits come to life as short animations.

  • Art Basel Miami · Black Dove Gallery2022
  • Chanel exhibition VIP night · V&ALondon
  • Celebrity portraits · Cannes LionsCannes
  • VIP guests · The DorchesterLondon
All live work →
Paris Hilton holding her live portrait by Adriana Vita at Cannes Lions
Ed Westwick and Amy Jackson holding their live portraits
Chelsea Lazkani of Selling Sunset with Adriana and her iPad portrait
James Blake holding his live portrait beside Adriana in Cannes

The practice

One artist, three ways of working, together.

01

Live portraits

Quick ink, watercolour or marker portraits on branded cards, or on iPad sent by AirDrop. Each guest keeps an original.

Live work →

02

Lulu, the animated Parisienne

Drawn from Adriana's fashion illustrations and brought to life in mixed media. A story season with 2.1 million views since September.

Meet Lulu →

03

Signature characters & campaigns

Adriana creates signature characters and campaigns for brands, drawn, animated and art-directed by her, the way Lulu was made. VIP portraits from your events can come to life as short animations too.

For brands →

Meet Lulu

A Parisienne manifesting her rich life, one adventure at a time.

Every episode, ranked →
2.1M
views since 7 September
1.3M
views on one episode, YSL Beauty
15,303
saves: people keep her
26
episodes so far

Instagram, @adrianavitaofficial, 7 Sep – 28 Oct 2026, organic only, via Metricool.

● Lulu
YSL BeautyWatch ↗

1.3M

Lulu borrows Dua Lipa's YSL Beauty recipe

● Lulu
Victoria's SecretWatch ↗

249K

Lulu gets her wings and the $50M Fantasy Bra

● Lulu
Dior BeautyWatch ↗

86K

Let them wear balm: Lulu at the Louvre

Fan tributes, not commercial partnerships.

Adobe FireflyWatch ↗

Paid partnership · Lulu × Adobe Firefly

Pardon my French. Adriana and Lulu, in one campaign.

Lulu only speaks French. Adriana recorded her lines in English, and Adobe Firefly's Translate video brought them out in French, in her own voice. Almost 4,000 views in its first two days.

Create a campaign with Lulu →

The artist

Adriana Vita

Fashion artist and creative director, trained at London College of Fashion. For more than a decade she has drawn live for luxury houses, with portraits of Paris Hilton, Serena Williams and Ed Westwick.

An Adobe Ambassador and Cannes Lions speaker, her work has shown in Times Square, at Samsung NYC and at Art Basel Miami, and she has spoken at the United Nations.

Read more →

Next step · Miami

Adriana is in Miami through Art Basel. Let's hold your evenings.

  • November 2026Hotel openings, gallery evenings, early holiday events
  • 2–6 Dec 2026Art Basel Miami Beach
  • December 2026Festive events in Miami, London and Europe
  • 2027Fashion weeks, Cannes, Art Basel fairs, brand launches