Single episode
Lulu steps into your campaign
One episode built around a product or moment, in the voice her audience already follows. Native to the series, never a cutaway ad.
Enquire →For beauty, fashion and luxury brands
The human touch, in motion.
Audiences are choosing work made by a person over work made by a machine. Lulu, Adriana Vita's animated Parisienne, and her live illustration put that demand to work for your brand.
- Adobe Ambassador
- Cannes Lions speaker
- BA Fashion Illustration, LCF
- AI Art Director, RED-EYE
Chanel ✦Oscar de la Renta ✦Vogue ✦Versace Dubai ✦Guess Marciano ✦Karl Lagerfeld ✦Tod's ✦Moët Hennessy ✦Harper's Bazaar ✦Microsoft ✦V&A ✦Dorchester Collection ✦Adobe ✦
The demand
AI made polished images cheap. A person's hand is what people now value.
78%
feel more favourable toward a company when its visuals are hand-illustrated. Clutch research, 2026.
36%
say an AI-generated video would lower their view of a brand. Animoto, State of Video 2026, US consumers.
2026
Hermès rebuilt its website around illustrations by Linda Merad, a first for the house. Fast Company, January 2026.
- HermèsLinda Merad
- ChanelJisu Choi
- LoeweJoanna Blémont
- DiorRemembers
- CartierNaoki Urasawa
- Jaeger-LeCoultreOlivecoat
Sources: CRM Magazine on Clutch research · Animoto · Fast Company · Yung Mea · Vogue Singapore
The numbers speak
5.4×
Same artist, same account, same weeks. Lulu wins by a long way.
Lulu's illustrated episodes against everything else Adriana posted from September to October: photo, video and AI-led reels.
Median views per reel
Lulu
6,528
Everything else
1,214
Engagement on reach
Lulu
17.8%
Everything else
5.4%
Share of all reel views
Lulu
96%
Everything else
4%
22 Lulu reels vs 19 other reels on @adrianavitaofficial, 7 Sep – 21 Oct 2026, via Metricool. The newest Lulu episode is counted at Metricool's lower figure, so the gap is understated.
Meet Lulu
A Parisienne manifesting her rich life, one adventure at a time.
Adriana's own character, drawn from her fashion illustrations and brought to life in mixed media. Since September she has found a book by the Seine, gone to Paris Fashion Week and stepped into the worlds of YSL, Chanel and Valentino.
- 640K
- views since 7 September
- 253K
- views on episode one
- 9,078
- saves: people keep her
- 17.8%
- engagement on reach
Instagram, @adrianavitaofficial, 22 episodes, organic only. Views include the newest episode at the Instagram app figure at 24 hours; other figures via Metricool. Every episode, ranked →
Newest episode · 20 October 2026
145K
views in 24 hours. Lulu gets her wings, and the $50M Fantasy Bra.
Days after the Victoria's Secret Fashion Show, Lulu manifested her angel wings and the Jacob & Co Fantasy Bra, then shared the shine with all of Paris. Lulu turns a cultural moment into a story people watch and share, within days.
Instagram app figure, first 24 hours. A fan tribute, not a commercial partnership.
Brand fit, proven unpaid
Lulu has walked into five houses' worlds without a brief.
Each was a fan tribute, captioned as not a partnership. Audiences treated them as story, not advertising: the YSL episode reached 34,400 accounts at 11.7% engagement. A paid brief gets the same treatment, made with you.
- Saint LaurentThe fries at the show46,815 views
- ChanelThe new baguette, SS274,247 views
- ValentinoThe library at the show3,215 views
- Vogue FranceA seat at Vogue Café1,738 views
- Victoria's Secret × Jacob & CoThe Fantasy Bra145K views*
Concept · Lulu for beauty
One stroke and the whole sky belongs to her. Next time, the stroke is your shade.
With no brand in frame, this episode reached 15,900 accounts at 17.9% engagement. For beauty, the gesture is already a liner flick or a lip line. We keep the scene and the voice, and put your product in her hand.
The gesture
The stroke becomes the product
Same Paris night. The line is drawn in your liner or lipstick, and the sky takes the shade.
The arc
One shade per episode
Midnight, Seine at dusk, front-row red: a short chapter where each look is a scene.
The message
Confidence as the plot
Lulu's story is about claiming her place. Your product is the moment she decides.
Who is watching
Women and queer audiences, 25–44, in fashion capitals.
Followers by gender
- Women 49.3%
- Men 29.2%
- Not specified 21.5%
Two-thirds of followers are aged 25–44.
Top markets, share of followers
United States
21.9%
United Kingdom
16.4%
Poland
8.9%
Italy
8.3%
France
5.5%
Mexico
3.1%
Metricool, October 2026.
Ways to work together
Borrow Lulu, or commission a character of your own.
Option 1 · Lulu, licensed. She stays with her creator
Story arc
A three-to-five episode chapter
A launch, a store opening or a city told as a Lulu chapter, released over two to four weeks to build return viewing.
Enquire →Live
Live illustration at your event
Adriana draws your guests on site, with two or three VIP portraits turned into short animations afterwards.
Enquire →Exclusive licence
Lulu, yours alone in your category
For an agreed term, Lulu works with no other brand in your category. Episodes, stills and illustrations for your own channels.
Enquire →Option 2 · Bespoke
A new character, created for your brand.
Adriana designs an original character for your brand from scratch: drawn, given a personality and a world, then brought to life with the method that built Lulu.
- —Delivered with a launch story arc
- —Licensed for agreed channels and terms, or fully owned through a copyright buyout
- —Art-directed by her creator for every release
Live illustration for brand events
The portrait is the moment. Then your VIPs come to life.
Ten years drawing live for luxury houses. Guests leave with an original portrait on a card carrying your brand; afterwards, two or three VIP portraits become short animations they share.
- Product and collection launchesLaunch
- VIP dinners and store openingsRetail
- Press and influencer daysPR
- Fashion weeks, Cannes Lions, Art BaselCalendar
2026–2027 · open for partners
Every chapter is a moment a brand can own.
December 2026
Art Basel Miami Beach
Lulu's first trip across the Atlantic.
Feb – Mar 2027
Paris Fashion Week AW27
Lulu's homecoming, front row and backstage.
April 2027
Milan Design Week
Interiors, objects and Italian beauty.
May – Jun 2027
Cannes
The Croisette chapter, with live drawing on site.
Jul – Aug 2027
Riviera summer
Travel, swim, fragrance and SPF.
September 2027
Lulu turns one
An anniversary episode during fashion month.
Partnerships+44 (0)7584 063554
Instagram: @adrianavitaofficial · @richlifemanifesto, Lulu's story home
*Victoria's Secret figure: Instagram app, first 24 hours. Brand episodes are fan tributes, not commercial partnerships.